I've spent the last decade building beauty and wellness brands from the inside.

Product development. Supply chain. Sourcing. Negotiations. And fixing the hidden margin problems that founders don't see until it's too late.

I'm not a consultant. I'm an operator.

I've been behind multiple eight-figure brands, developing everything from essential oils to skincare. I've even negotiated global supplier contracts, lowered COGS, improved packaging, and built products end to end, from ideation to Amazon to retail shelves.

Along the way, I realized something that surprised me.

The part I enjoy most is helping founders win. Not theory. Not "advice." Actual execution.

That's why I decided to take on 1–2 founders at a time who want to:
● Develop better products
● Lower their COGS and improve margins
● Negotiate smarter with suppliers
● Build packaging that elevates the brand
● Find their next winning product
● Avoid the expensive mistakes I've already made
● Reposition their brand for scale
● Get real clarity on what to do next

I'm not leaving what I do. I'm doubling down on it. And I'm opening the door to help a few more people who want to grow faster and smarter. If you're building something and think I can help, feel free to book a discovery call.